Saturday, November 10, 2007

Sapporo Ichiban - Shrimp Flavor

I think Sapporo Ichiban's neon pink packaging is meant to evoke the image of succulent cooked shrimp. But wait a minute, aren't shrimp more of an orangey-red color than pink? But no matter, this color helps to clearly distinguish this flavor versus the brown, green, red, or orange packets.

Sapporo Ichiban has gained a strong foothold in the US and it's easy to see why. The flavors are good but still extremely conservative. The American version of the packaging has been designed not to scare away the consumer; it resembles the Top Ramen packaging quite closely. There are no "weird" things like seaweed, textured vegetable protein, tofu, or kimchi involved.

I felt that the shrimp flavor here was almost nonexistent. I guess it is better than the aquarium water flavored seafood noodles that I have had before, but this one really tasted like beef instead of shrimp. Sapporo Ichiban broths always taste good because they include a healthy dose of salt and MSG (should that be unhealthy?). The noodles themselves are crunchy and have a slight onion taste to them. This was a very plain pack of noodles that was very similar to original flavor and beef flavor. For the unadventurous, these are your noodles!

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Sapporo Ichiban - Shrimp Flavor - 5.0/10

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